The platform is rolling out a new feature that permits them to lessen the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the platform revealed that it currently hosts over 1 thousand million content made with AI.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This shift comes amid a rise in content created by AI, spurred by recent video-generation tools.
The Broader AI Trend
Studies have shown that approximately one in 10 of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A considerable share of this content is considered low-quality AI content, a term for inferior, factory-style content that is frequently absurd or dreamlike.
Our research shows that numerous viewers appreciate content produced via AI tools, including AI artwork to informative clips, and we aim to give people the option to adjust the amount of that, based on their own choices,” stated a spokesperson.
AI on the Platform
TikTok disclosed that there are currently 1.3bn videos on its app tagged as made with AI. In total, more than 100 m media items are added to the service each day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Viewers will be capable of decrease or raise the level of artificial media they see by accessing the topic control feature in the app and picking the AI content topic. Additional categories that can already be modified under the filter include news, fashion, cosmetics, and dance.
Platform Guidelines
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it bans malicious fake videos of well-known individuals or crisis events. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Furthermore, the service will henceforth add an artificially created tag to content created with its proprietary AI systems, or flagged by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from attempting to circumvent the tagging system.
Educational Initiatives
TikTok is furthermore launching a two million dollar educational fund for experts and organizations to create educational content about ethical AI use. This program will support educational bodies focused on teaching coding and technology.
Moderation Strategy
TikTok has defended its moderation strategy, following controversy over proposals to make redundant hundreds of safety staff in Britain. It is planning to reduce 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by AI moderation.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can safeguard staff by removing the most harmful content before it has to be seen by people. The company reported a significant reduction in disturbing and violent content handled by safety staff over the last 12 months due to the use of its machine learning processes.
It is vital to balance humans and technology to maintain a secure environment,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is proving valuable process content quickly.”
